Welcome to ROMS BC's blog. Here, you can read about issues, stories, updates and events for BC's residential rental industry.
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Friday, July 6, 2012

Landscaping Smaller Properties Attracts Tenants

Reprinted and adapted with kind permission from LPMAnews, news magazine of the London Property Management Association.

Curb appeal isn’t limited to multi-residential complexes. The same principles can be applied to smaller complexes and houses.

 
Ann Pavlic, who owns three rental houses in Old North London, pays extra attention to her landscaping in spring and fall to ensure her properties are in top shape when students are shopping for accommodations in mid- to late-summer. The grass is kept short and bushes are neatly trimmed. Chipped paint, tired porches and windows are also repaired during the summer.

 
“I do it for the business component and curb appeal, but I also do it for my own sense of pride and satisfaction,” she says. “I live in the neighbourhood and I want my properties to mirror the neighbourhood’s level of living. I’ m conscious that there are residents mingling with the rentals and I want to bring that quality up.”

 
When Pavlic bought her houses 10 years ago, she landscaped in a similar way to other homeowners. She planted ground covers that turn colour from spring to fall, as well as ivies that change from green to burgundy.

 
“It looks wonderful. It frames the house beautifully and it kind of puts it in an Old English kind of setting,” she says.
Pavlic advises small landlords to choose low-maintenance plants that require less care. That practice is particularly important in high-traffic areas, such as along walkways.

 
“Choosing carefully, yet attractively is the key. You want to have enough to be appealing, but not too much to have high maintenance and costs,” she adds.

Tuesday, June 12, 2012

Fill Your Vacancies

Vacancy rates have gone up in many communities across the province, and landlords have had to deal with this in interesting ways. The easiest way to fill your empty units - with little effort - is to have your existing tenants refer their friends and colleagues. If you have a great building in a fantastic location, your vacancy should rent itself and your tenants should want to refer people they know.
But no matter how amazing your building is, in this market a little incentive can certainly help. Some landlords have incentive referral programs where the person who makes the referral receives something small like a gift card to a nearby coffee shop. Most buildings that have this kind of program have simple rules about what qualifies as a referral; for example, the referred applicant has to actually be accepted and move into the building.
A referral incentive program is not just a great way to fill your vacancies; it is a way to make your apartment building a community that people want to live in and stay in - further reducing your vacancies. Remember to make it fun!
 -- Carly Ludwar and Hunter Boucher

Monday, March 7, 2011

Craigslist users beware!

You advertised your soon to be vacant suite on Craigslist. Today you got some really great news! A person e-mailed you, saying your suite is exactly what she is looking for, however, as she is currently attending university in England, she can’t see the suite, but wants to rent it for sure. Because you can’t meet each other first, she is prepared to pay you $100 more than you are asking, plus three months’ rent in advance. She will make her recent bursary cheque, issued by the University, payable to you, so you know her payment is valid. A small detail: the cheque is for 4000 pounds, the equivalent of about $7600, so could you please mail her a cheque for the difference.

This is one of countless variations on the same theme; a scam! A potential renter doesn’t live in your city – usually the person is in Europe or Asia – is moving soon, and your place is perfect! The person wants to send you a money order, cashier’s cheque, cheque from an institution or government, etc. which invariably is for considerably more than the generous amount the person is willing to pay you.

Of course the document will prove to be bogus, but by the time you find out, you will already have sent the “change.” The old adage applies to the rental industry as it does to every other walk of life: if it seems too good to be true, it is!

-- LandlordMentor